News
Tommi Sooni named in 'Best of Fragrances 2011' lists
Sunday 1st January 2012
Happy New Year everyone!Tommi Sooni has been given two wonderful gifts for 2012 by being included on two 'Best of fragrance releases 2011' lists.
Victoria Jent of Eaumg named us ' Best Luxury' - The entire Tommi Sooni line.
Tama Blough , editor @ Cafleurebon awarded Eau de Tommi Sooni 11 'Best fragrance you never heard of' (we love this title).
I thank the reviewers for considering our perfumes and for acknowledging the passion we put into our beautiful creations. We are truly chuffed, but I have to rush off now as a celebration cocktail awaits. Cheers to all the winners!!
New fragrance releases for 2012
Monday 19th December 2011
2011 was a big year for Tommi Sooni with the release of 3 fragrances: Jinx, Eau de Tommi Sooni 1 and Eau de Tommi Sooni 11.Next year we keep up the pace with the release of two fragrances.
An Australian autumn is a perfect time to release an Australian inspired perfume.
We have been working on this 'Australian story' for some time and wanted to avoid the cliches sometimes associated with Australia, so take your mind far away from the vast desserts, the tropical islands or the party atmosphere of Sydney's nightlife.
Instead discover a part of Terre Australis you may not know, the beautiful southern coast French explorers traversed at the beginning of the 19th century.
Our Australian perfume is a bouquet of native florals that include: silver wattle, green boronia buds, Australian jasmine, and coastal tee tree. Feminine, distinctive, light hearted and fashionable our newest creation reflects the best in the Australian character.
Our second release for 2012 is a stylish green eau de toilette, Eau de Tommi Sooni 111. This beautiful fragrance is perfect for men and women. EdTS111 is just as comfortable in the boardroom as in the cocktail lounge. More on EdTS111 later.
And the winners are:
Saturday 3rd December 2011
Congratulations to Ayotunde Adekaiyero and Mark Evans, both have won a Tommi Sooni sample pack from last weeks competition.
And for those of you who would like to read the latest review of Tarantella, please click on the link below. Thank you to Elena of Perfume Shrine.
http://www.perfumeshrine.blogspot.com/2011/12/tommi-sooni-tarantella-fragrance-review.html
Win a set of Tommi Sooni perfume samples
Saturday 26th November 2011
Here's your chance to win 2ml Tommi Sooni perfume samples, Tarantella, Jinx, EdTS1 and EdTS11.All you have to do is send an email to me at: info@tommisooni.com
Include your name and return email address. To qualify you need to quote the word 'Dream'.
The winner will be announced next Sunday the 4th December. Good luck!
Rhonda The Roving Reporter for TSN
Saturday 19th November 2011
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Jinx, an inspired story
Friday 11th November 2011
It's not an easy task to stand out from a crowd of flamboyant nightclubbers on the dance floor. Each individual attention seeking in an era when standing out was the main goal. At the hottest night club in town was Vanessa Petropoulos, the girl not everyone knew by name but who everyone knew by sight. A style maverick, thin as a reed, rouged and angular. Vanessa, attired in a manner so intelligently put together the rest of us could only hope to bathe in her glow.Madame Carven in Paris knew talent when faced with it and asked the newly married Vanessa Leyjonhelm to design fur coats for her label. The Australian Ballet describe Vanessa's black tutu for their production 'Divergence' as the companies defining image of the 90's. The tutu made from air conditioning material was 'a bold and astonishing take on the most traditional form of classical ballet garments'.
For Tommi Sooni Vanessa was asked to design a dress for our first perfume, Tarantella. The result is a dress made from pleated crinoline, a material usually used to fashion hats. In silhouette this elegant dress echoes the traditional garment worn by women to dance the Tarantella, but look closer. The pleated crinoline is made into dozens of fans sewn together to fashion a monochromatic fall from the waist.
What makes this dress even more amazing is the journey that was taken to bring the inspired design to life. Not long after the success of Divergence Vanessa was diagnosed with cancer of the lymph glands. She became critically ill and was forced to stop work. After a long recovery from cancer Vanessa was given the all clear but unfortunately this was short lived and the cancer returned resulting in long periods of chemotherapy. More than once I visited Vanessa during this period to return home full of despair. Vanessa's strength and determination to live proved me wrong again and again. Her will to endure and overcome diversity is one of Vanessa's great characteristics as is her continued ability to create, always with an eye for beauty and conceptual originality.
As the creative director for Tommi Sooni I need a muse to help me focus on the qualities of a women who inspires a perfume brief. Jinx is brave, it is beautiful, original and admired. Jinx is Vanessa.
Perfume and gender
Friday 4th November 2011
When you buy a bottle of fragrance for yourself or for someone else do you consider the 'gender' of the fragrance you have chosen? Chances are you have. Now consider if all the perfumes available came in bottles without labels. You would choose the perfume you liked the most, right. Would it surprise you that both men and women would probably make the same choices as each other again and again.Perfume brands tend to market their fragrances to either men or women, think 'blue' for men and 'pink' for women. Sound familiar. Marketing professionals know that men and women do make different choices according to preference in scent taste but they also steer you towards buying either a 'blue' or 'pink' fragrance through packaging, imagery, and store placement.
So why is tuberose a popular choice for men in Italy or rose the #1 choice for men in the middle east. The cool, green, herbaceous Vetiver commonly included in mens colognes is popular amongst women. Why? because these ingredients all smell good to many people, regardless of gender.
Next time you are searching for a fragrance try to forget gender. Test fragrances on your skin that you might not usually consider. Personally I wear a rose perfume to bed that we are trialling as a future release for Tommi Sooni. I find rose comforting and it helps me sleep, especially on cold nights.
A number of men have mentioned to me they enjoy wearing Tarantella. It's an elegant chypre and to me smells great on a guy who prefers tailored attire.
Choose a fragrance that suits your personality and brings you joy. The 'gender' of a perfume is after all simply a suggestion, not a rule.
Did You Know
Saturday 29th October 2011
You may not know the following information about Tommi Sooni. If you do then you get a gold star but for the rest of you please read on:
All our packaging is made by hand. We devote a great deal of time to making your purchase as beautiful as possible.
Our eau de parfums come with a numbered certificate to guarantee you authenticity. You will find your unique certificate located in the presentation box, under the cap.
All eau de toilette box's are personally signed-by me!
Every bottle is polished by hand and finished with a French cord wound around the bottle neck.
The beautiful hand blocked papers that envelopes each eau de parfum bottle is hand blocked for us in Japan. This skilled family has been printing traditional fine papers for generations.
We honestly want you to have a positive experience every time you use our fragrances, that's why we put so much of ourselves into every bottle.
Tips on how to wear perfume
Sunday 23rd October 2011
No matter what your prefered fragrance there are ways to maximize the effect of your perfume.
Perfume is affected by the heat generated by your body so pulse points are the perfect place to wear fragrance. Traditionally perfume is worn on the wrists, this is a good idea but please be gentle with your fragrance. Try to resist the temptation to rub both wrists firmly together. You may 'bruise' your perfume and slightly spoil the experience. Placing or spraying fragrance behind your knees or at the elbows also works effectively.
Coco Chanel suggested you wear your perfume where you expect to be kissed. Not a good idea. Have you ever had the misfortune of tasting perfume? Once done you will never do it again and who wants their lover to react by gagging and running for a glass of water!
We naturally place perfume behind our ears, this is apparently not very affective but it makes us feel good so why not. Estee Lauder suggested you create a mist of perfume in the air and then walk into the perfumed cloud. This method is guaranteed to use up a lot of perfume with little effect.
You can lightly spray perfume on to some fabrics such as wool without damaging your clothes but avoid silks, vintage and delicate fabrics as perfume can stain them.
Whatever you do, enjoy the experience. Perfume is there to help you enjoy life.
A great experience in a fine perfumery
Sunday 16th October 2011
Perfume can be bought at numerous outlets, from the high street pharmacy to department stores, discount cosmetic shops and week-end markets but where do you go for the most professional perfume experience?
The answer: a fine perfumery.
Walking into a beautiful perfumery is like walking into another world. The staff are knowledgeable about perfume and are happy to share their know how. They're helpful because they want you to be a satisfied customer. You are their number one priority.
I have been approached by many stores to stock Tommi Sooni but why we would put so much love into a perfume only to have it sold through a second rate shop. What's the point.
So be confident that our retailers will offer you a truly wonderful perfume experience.
And feel free to tell me about it!
Welcome to Tommi Sooni
Wednesday 5th October 2011
With the launch of our new website we welcome you to the world of Tommi Sooni, the finest perfume brand from Australia.
Here you will not only discover our line of luxury fragrances for women and men but also secret insider information, shouts on promotions, ingredients profiles and a life that circulates around an obsession with perfume.
Not to be out done, our expert traveller 'Rhonda the roving reporter' will bring back a potpourri of tit bits from the world of perfume. The mind boggles!
We're also on Facebook and you can contact me there or email me at: info@tommisooni.com
To thank you all for trying our fragrances we are offering 3 sample vials for the price of 2. Each fragrance is distinctive and beautiful and has been created with love. Share the love!
Don't forget, all online purchases include free shipping WORLD WIDE.
And me? well l'm looking forward to making new friends around the world.
Pleased to meet you
Steven Broadhurst
Creative director