The Vision

Creative Director, Steven Broadhurst, recalls “Mum would rather spend her scarce money on fine perfume than eat”. I couldn’t ignore this familial obsession with beautiful perfumes. I had to create a brand dedicated to beauty, art and culture.

Australia, though blessed with the world’s rarest diamonds, lustrious south sea pearls and renowned fine wines lacked a luxury perfume brand wholly Australian in spirit and confidence.

Drawing on his horticultural knowledge and falling back on years of experience as a fashion photographer in New York, London and Sydney, Steven then founded Tommi Sooni in 2005.